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Market Entry Strategies: Internationalization Theories, Concepts and Cases

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AuthorGlowik, Mario
ISBN9783110650679
Published LanguageEnglish
Publication Year2020
PublisherDe Gruyter Oldenbourg
BindingPaperback
Original Price€38.95
Pages171
Ships By2-3 days
SKU: DG-1029 Categories: , , ,

Description

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers? valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books? industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

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Author

,

ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

171

Ships By

2-3 days