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Platform Strategy: A New Paradigm for a Changing World

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AuthorKim Ki-Chan Et Al
ISBN9789813277458
Published LanguageEnglish
Publication Year2020
PublisherWorld Scientific
BindingHardback
Original Price$68
Pages164
Ships By2-3 days

Description

In the last century, we have witnessed the rise of a new kind of company, one that leverages on a new business model ? the platform.

Though platform companies are very common, they can take extremely diverse forms in today’s business landscape. People use the term “platform” to mean many different things. Managers are often confused about which is platform business and which is not. When it comes to platform strategy, things become even more complicated.

Using real world examples, this book acts as a primer for platform strategy, discussing the underlying mechanism of various types of platform models to help people understand what platform business is and what they can do with it. Theories and frameworks appropriate for understanding platform business are introduced and related cases follow to support readers’ understanding. The diverse and international case studies analysed range from IBM’s horizontal production platform, to the digital platform of China’s breakout smartphone star, Xiaomi.

This book will not only enable readers to understand platform business, but also teach them how to harness these frameworks to build effective strategies for their own platform business pursuits.

About the author
The Catholic Univ of Korea, South Korea

Additional information

Weight0.438 kg
Dimensions22.9 × 15.2 cm
Author

ISBN

Publisher

Pages

164

Ships By

2-3 days