Sale!

Strategic Retail Management And Brand Management Trends, Tactics, And Examples

2254.000

Out of stock


Author Doris Berger-Grabner
ISBN 9783110543834
Published Language English
Publication Year 2021
Publisher De Gruyter Oldenbourg
Binding Paperback
Original Price €34.95
Pages 448
Ships By 2-3 days
SKU: DG-1098 Categories: , , ,

Description

This textbook covers major retailing topics and contemporary issues in retailing and branding, including many cases and practical examples. Besides introducing strategic planning in retailing and fundamentals of the marketing mix in retailing, it builds on e-tailing and digitalization and explains trends and developments in consumer behavior and consumers` purchase decisions, especially in the fast moving consumer goods market.

Additional information

Author

ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

448

Ships By

2-3 days