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Strategic Retail Management And Brand Management Trends, Tactics, And Examples
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Description
This textbook covers major retailing topics and contemporary issues in retailing and branding, including many cases and practical examples. Besides introducing strategic planning in retailing and fundamentals of the marketing mix in retailing, it builds on e-tailing and digitalization and explains trends and developments in consumer behavior and consumers` purchase decisions, especially in the fast moving consumer goods market.
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Pages | 448 |
Ships By | 2-3 days |