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The CMO of People: Manage Employees Like Customers, 2nd Edition

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AuthorPeter Navin & David Creelman
ISBN9783110752960
Published LanguageEnglish
Publication Year2022
PublisherDe Gruyter
BindingPaperback
Original Price€29.95
Pages259
Ships By3-4 days

Description

This book is a fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing, the book focuses on topics such as brand, employee experience and analytics. Based on the authors’ experience in leading HR it is jam packed with actionable advice. The new edition includes contributions from industry specialists from UKG, Nike, Service Now, DocuSign and Walsh College.

Additional information

Author

ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

259

Ships By

3-4 days