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The CMO of People: Manage Employees Like Customers, 2nd Edition

1932.000


Author Peter Navin & David Creelman
ISBN 9783110752960
Published Language English
Publication Year 2022
Publisher De Gruyter
Binding Paperback
Original Price €29.95
Pages 259
Ships By 3-4 days

Description

This book is a fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing, the book focuses on topics such as brand, employee experience and analytics. Based on the authors’ experience in leading HR it is jam packed with actionable advice. The new edition includes contributions from industry specialists from UKG, Nike, Service Now, DocuSign and Walsh College.

Additional information

Author

ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

259

Ships By

3-4 days