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The Marketing Analytics Practitioner’s Guide In 4 Volumes

Original price was: ₹43177.00.Current price is: ₹32382.00.

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Author Ashok Charan
ISBN 9789811279874
Published Language English
Publication Year 2024
Publisher World Scientific
Binding Hardback
Original Price $498.00
Pages 1352
Ships By 7-8 days
SKU: WS-3844 Categories: ,

Description

As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.

The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline’s evolution in the era of data analytics. Whether you’re a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.

Additional information

Author

ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

1352

Ships By

7-8 days