Sale!

The Roots And Uses Of Marketing Knowledge A Critical Inquiry Into The Theory And Practice Of Marketing

5802.000

Out of stock


AuthorTerry Smith
ISBN9783110631142
Published LanguageEnglish
Publication Year2020
PublisherDe Gruyter
BindingHardback
Original Price€ 89.95
Pages220
Ships By2-3 days

Description

The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience.

Additional information

Author

ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

220

Ships By

2-3 days