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The Roots And Uses Of Marketing Knowledge A Critical Inquiry Into The Theory And Practice Of Marketing
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Description
The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience.
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| Pages | 220 |
| Ships By | 2-3 days |
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