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Designing Emotion: Methods and Strategies for Designers

Original price was: ₹4483.00.Current price is: ₹3362.00.

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AuthorOliver, Mareike / Saiz, Roth
ISBN9783035623857
Published LanguageEnglish
Publication Year2022
PublisherBirkhäuser
BindingHardback
Original Price€48.00
Pages240
Ships By7-8 days

Description

Strategies for the design process considering emotions.

How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?

The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.

In addition to case studies and interviews, this edition offers insights into the design practice of successful companies.

  • Provides professional design instruments for influencing emotions
  • Includes a folding poster for the use of “emotion grid”
  • With exclusive interviews, practical examples and analyses
  • Available in English and German (Emotion gestalten, ISBN 9783035623840)

Additional information

Author

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ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

240

Ships By

7-8 days