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Dress Code: The Naked Truth About Fashion

Original price was: ₹1350.00.Current price is: ₹250.00.

71 in stock

AuthorMari Grinde Arntzen
Published LanguageEnglish
Publication Year2020
PublisherReaktion Books
Original Price£14.95
Ships By2-3 days
SKU: RB-25 Category: Tag:


Dress Code takes a look at our love–hate relationship with fashion – how it can make us feel powerful, beautiful and original, while at the same time it is oppressive and forces us to conform. This book guides us through the major figures and brands of today’s fashion system, showing how they shape us and in turn why we love to be shaped by them.

Fashion makes us beautiful, or at least can make us feel beautiful. Its glamour attracts us, but its superficiality repels us. The term ‘fashionable’ can be at once a compliment and an insult.

How can we be so enthralled by the fashion world and at the same time appalled by the politics and practices of the garment industry? Dress Code: The Naked Truth about Fashion guides us through the major figures and brands of fashion today, showing how they developed such a powerful hold on our lives and continually propel us towards their ideas of beauty and style. Exploring affordable ‘fast fashion’ as well as the luxury market, trend forecasters, the media and the pressures faced by consumers, Mari Grinde Arntzen argues that the fashion industry is both a dictatorship and a democracy: it directs our shopping habits and our appearance and also enables unique, individual styles to flourish. This book looks at what happens when we get dressed: why fashion can make us feel powerful, beautiful and original at the same time that it forces us into conformity.

Dress Code strips off the layers of the industry, revealing fashion as a phenomenon, a business and an art. This is a lively and honest account of how the culture of dress dominates everyday life.

About the author
Mari Grinde Arntzen is a journalist who writes for Aftenposten and Dagens N?ringsliv, and teaches at the School of Fashion Industry in Oslo.

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