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Entrepreneurial Valuation: An Entrepreneur’s Guide To Getting Into The Minds Of Customers

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AuthorMark, Packard
ISBN9783110750676
Published LanguageEnglish
Publication Year2022
PublisherDe Gruyter
BindingPaperback
Original Price€39.95
Pages205
Ships By7-8 days
SKU: DG-1346 Categories: ,

Description

This book is a deep dive into the economic processes of new value emergence, which occur through entrepreneurship. Its particular focus is on the role of the demand-side in value idea origination and diffusion. Entrepreneurship is very much an interpretive process, as it requires an understanding of the latent needs of others whom the entrepreneur would serve. Thus, scholars now believe that the key to entrepreneurial success is empathy.

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Author

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ISBN

Published Language

Publication Year

Publisher

Binding

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Pages

205

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7-8 days