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Experiencing Innovation in Asia: Cases in Business Model Development

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AuthorEssec Business School, France, S'Pore & Capgemini Consulting
ISBN9789814689144
Published LanguageEnglish
Publication Year2015
PublisherWorld Scientific
BindingHardback
Original Price$70
Pages328
Ships By2-3 days

Description

Does business model innovation look the same in Asia as it does in the Western world? If not, what can we learn from the differences? This book attempts to answer these important questions through a series of original cases concerning a variety of companies, from large multinationals to small social enterprises.
The cases arise from the Asian Strategy Project, an initiative conceived by ESSEC Business School and supported by Capgemini Consulting. As part of this unique programme, students were embedded in a company in an Asian emerging market and given the opportunity to develop their understanding of an innovative business model by working on real strategic issues that the company faced.
Written by ESSEC professors, this book gathers a representative selection of the resulting cases, creating a repository of knowledge for business students, teachers and professionals who wish to learn more about innovative business models in Asia.

Additional information

Weight0.598 kg
Dimensions22.9 × 15.2 cm
Author

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ISBN

Publisher

Pages

328

Ships By

2-3 days