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Gaining Momentum: Managing the Diffusion of Innovations

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AuthorTidd Joe
ISBN9781848163546
Published LanguageEnglish
Publication Year2010
PublisherWorld Scientific
BindingHardback
Original Price$148
Pages448
Ships By2-3 days

Description

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Sample Chapter(s)
Chapter 1: From Models to the Management of Diffusion (253 KB)

About the author
Univ of Sussex, UK

Additional information

Weight0.781 kg
Dimensions22.9 × 15.2 cm
Author

ISBN

Publisher

Pages

448

Ships By

2-3 days