Gaining Momentum: Managing the Diffusion of Innovations
Original price was: ₹14007.00.₹10505.00Current price is: ₹10505.00.
1 in stock
Author | Tidd Joe |
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ISBN | 9781848163546 |
Published Language | English |
Publication Year | 2010 |
Publisher | World Scientific |
Binding | Hardback |
Original Price | $148 |
Pages | 448 |
Ships By | 2-3 days |
Description
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
Sample Chapter(s)
Chapter 1: From Models to the Management of Diffusion (253 KB)
Univ of Sussex, UK
Additional information
Weight | 0.781 kg |
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Dimensions | 22.9 × 15.2 cm |
Author | |
ISBN | |
Publisher | |
Pages | 448 |
Ships By | 2-3 days |