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International Marketing In Times Of Sustainability And Digitalization
Original price was: ₹3296.00.₹2472.00Current price is: ₹2472.00.
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Author | Erika, Graf |
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ISBN | 9783110772227 |
Published Language | English |
Publication Year | 2023 |
Publisher | De Gruyter |
Binding | Paperback |
Original Price | €34.95 |
Pages | 301 |
Ships By | 7-8 days |
Description
This book provides insights into the fundamentals of international marketing with a focus on sustainability and digitalization. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future.
Additional information
Author | |
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ISBN | |
Published Language | |
Publication Year | |
Publisher | |
Binding | |
Original Price | |
Pages | 301 |
Ships By | 7-8 days |