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Strategic Retail Management And Brand Management Trends, Tactics, And Examples

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AuthorDoris Berger-Grabner
ISBN9783110543834
Published LanguageEnglish
Publication Year2021
PublisherDe Gruyter Oldenbourg
BindingPaperback
Original Price€ 34.95
Pages448
Ships By2-3 days

Description

This textbook covers major retailing topics and contemporary issues in retailing and branding, including many cases and practical examples. Besides introducing strategic planning in retailing and fundamentals of the marketing mix in retailing, it builds on e-tailing and digitalization and explains trends and developments in consumer behavior and consumers` purchase decisions, especially in the fast moving consumer goods market.

Additional information

Author

ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

448

Ships By

2-3 days