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The Rowman & Littlefield Handbook of Media Management and Business

Original price was: ₹4043.000.Current price is: ₹3032.000.

This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.

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AuthorL. Meghan Mahoney and Tang Tang
ISBN9781538174111
Published LanguageEnglish
Publication Year2022
PublisherRowman & Littlefield
BindingPaperback
Pages480
Original Price£38.00
Ships By3-4 days

Description

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders.

The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Additional information

Author

ISBN

Published Language

Publication Year

Publisher

Binding

Pages

480

Original Price

Ships By

3-4 days