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Customer Relationship Marketing: Theoretical and Managerial Perspectives
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The Case for Patents
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Services Marketing: People, Technology, Strategy, 9th Edition
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Statsnotes: Some Statistics for Management Problems
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Marketing Manipulation: A Consumer’s Survival Manual
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Creative Marketing for New Product and New Business Development
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Management of Technology Innovation and Value Creation – Selected Papers From the 16Th International Conference on Management of Technology
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Fundamentals of Sustainable Business: A Guide for the Next 100 Years
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Fundamentals of Patenting and Licensing for Scientists and Engineers
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Organizing Around Intelligence: The New Paradigm (2nd Edition)
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Managing Customer Value: One Stage At a Time
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