Brand Fusion: Purpose-driven brand strategy
₹3469.000
1 in stock
Author | Terry, Tom & Smith, Williams |
---|---|
ISBN | 9783110718348 |
Published Language | English |
Publication Year | 2022 |
Publisher | De Gruyter |
Binding | Paperback |
Original Price | €50.00 |
Pages | 611 |
Ships By | 3-4 days |
Description
Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates charities to technology companies retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
Additional information
Author | |
---|---|
ISBN | |
Published Language | |
Publication Year | |
Publisher | |
Binding | |
Original Price | |
Pages | 611 |
Ships By | 3-4 days |