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Brand Fusion: Purpose-driven brand strategy

3469.000

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AuthorTerry, Tom & Smith, Williams
ISBN9783110718348
Published LanguageEnglish
Publication Year2022
PublisherDe Gruyter
BindingPaperback
Original Price€50.00
Pages611
Ships By3-4 days

Description

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates charities to technology companies retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

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ISBN

Published Language

Publication Year

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Pages

611

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3-4 days