Sale!
25% Off

Global Marketing Management System, 2nd Edition

Original price was: ₹1350.00.Current price is: ₹1013.00.

70 in stock


AuthorBasil Janavaras & Suresh George
ISBN9781944660918
Published LanguageEnglish
Publication Year2024
PublisherWorld Scientific
BindingPaperback
Original Price$98.00
Pages340
Ships By3-4 days

Description

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.

The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.

Additional information

Author

ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

340

Ships By

3-4 days