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Lean CX: How to Differentiate at Low Cost and Least Risk

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AuthorBill / Allen, Cyrus / Bej, Dew, George, Robert / Russell
ISBN9783110683684
Published LanguageEnglish
Publication Year2021
PublisherDe Gruyter
BindingHardback
Original Price€33.95
Pages208
Ships By2-3 days
SKU: DG-950 Categories: , , ,

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This practical guide shows how to use Lean Management approaches to innovate your customer experience (CX) for cut-through. It uses real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving.

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208

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