Description

This book, developed in collaboration
with the Rutgers Center for Supply
Chain Management and based upon
research projects conducted with over 100
participating corporations, combines theory
and practice in presenting the concepts
necessary for strategic implementation of
supply chain management techniques in
a global environment. Coauthored by top
teaching and research faculty and a senior
industry executive, this academic/industry
partnership ensures the relevance of the text
in terms of both practical application and
academic rigor.
This book introduces students to the key
drivers of supply chain performance,
including demand forecasting, sales and
operations planning, inventory control,
capacity analysis, transportation models,
supply chain integration, and project
management and risk analysis. It is enhanced
by real-life examples and case studies as well
as strategies from best practices and a focus
on social and economic impact. The content
reaches beyond a traditional operations
management text and draws on the extensive
experience of the authors conducting
industry projects through the Rutgers Center
for Supply Chain Management. The input
of senior business executives has been an
invaluable asset in presenting a balanced
knowledge of both quantitative models and
qualitative insights.
This book is suitable for courses at the MBA
core level, MS in supply chain management
level, upper undergraduate level, and also
suitable for executive education.