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Polling UnPacked: The History, Uses and Abuses of Political Opinion Polls

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AuthorMark Pack
ISBN9781789145670
Published LanguageEnglish
Publication Year2022
PublisherReaktion Books
BindingHardback
Original Price£20
Pages352
Ships By7-8 days
SKU: RB-118 Category:

Description

The full story of political opinion polls, from the nineteenth century to today’s controversies.

Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do you tell the good from the bad? And in light of recent polling disasters, can we trust them at all?

Polling UnPacked gives you the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. In equal parts enlightening and hilarious, the book needs no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls.

Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked shows you which opinion polls to trust, which to ignore and which, frankly, to laugh at. It will change the way you see political coverage forever.

Additional information

Author

ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

352

Ships By

7-8 days