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The Future of Luxury Brands: Artification and Sustainability

3351.000


AuthorAnnamma, Joy
ISBN9783110737615
Published LanguageEnglish
Publication Year2022
PublisherDe Gruyter
BindingPaperback
Original Price€51.95
Pages298
Ships By3-4 days

Description

This book examines the future of four interrelated luxury-marketing segments—the art world, fashion, hospitality services and fine wines—through the dual lenses of artification and sustainability. The concepts of artification and sustainability lie at the heart of luxury brand marketing strategies artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times.

Additional information

Author

,

ISBN

Published Language

Publication Year

Publisher

Binding

Original Price

Pages

298

Ships By

3-4 days