The Future of Luxury Brands: Artification and Sustainability
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This book examines the future of four interrelated luxury-marketing segments—the art world, fashion, hospitality services and fine wines—through the dual lenses of artification and sustainability. The concepts of artification and sustainability lie at the heart of luxury brand marketing strategies artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times.