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Marketing Driven Revenue Growth: A Guide to Organic Growth
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Global Marketing Management System, 2nd Edition
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Managing Customer Value: One Step at a Time, 2nd Edition
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
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Services Marketing: People, Technology, Strategy, 9th Edition
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Marketing Manipulation: A Consumer’s Survival Manual
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Creative Marketing for New Product and New Business Development
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Managing Customer Value: One Stage At a Time
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Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing
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Worldwide Casebook in Marketing Management
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