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Worldwide Casebook in Marketing Management
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History Of Marketing Science, The (Second Edition)
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Quantitative Modelling In Marketing and Management
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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
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The End of Competition: the Impact of the Network Economy
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Service Quality and Productivity Management
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Service Marketing Communications
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Marketing Manipulation: A Consumer’s Survival Manual
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Quantitative Modelling in Marketing and Management (2nd Edition)
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Services Marketing: People, Technology, Strategy (8th Edition)
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Architecting Experience: A Conversion Science Handbook (2nd Edition)
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